Graphic design is important to businesses and our everyday lives in many ways. We come across with logos, brochures, websites and host of other design products daily. Packaging, branding, signage, books, magazines, etc. are glaring examples of the use of a variety of graphic designs.
It might seen as an obvious part of starting a business but a surprising number of entrepreneurs don’t
consider setting up a website when they’re starting out.
Reasons for this could not believing the company will grow enough to warrant a website, only aiming to
attract local customers, or relying too heavily on word-of-mouth, or ultimately just not understand the
benefit of having a website.
But whatever business you’re in, it’s worth having a website, both to attract new customer and to
reassure existing customer of your longevity and durability.
1. BUILD CREDIBILITY
If a potential customer looks for your business online but can’t find you, it could mean losing sales. People are used to have all the world information at their fingertips. A website is a great platform from which to publish helpful content and link to social media account, which means expanding your reach
and credibility further.
2. SHOWCASE YOUR PRODUCTS AND SERVICES EVERYDAY
The best thing about having a website is that the people can access your product and service 24/7. Customer can buy your goods, or research your offering at any time convenient to them, without having to wait until your physical shop is open.
3. GET MORE CUSTOMER THROUGH SEARCH ENGINES
If someone has never heard of your business but is looking for a product or service you offer, a quick Google search could mean a brand new customer that you would never have gained through analogue methods. You could even gain a large international customer base this way.
4. CUSTOMER CAN EASILY CONTACT YOU
If someone want to get in touch or has a query, having a website will make this simple and easy for them, thus providing a good customer experience. Make sure your contact details are easy to find and you clearly state your hours of business, and when your email and phone are monitored.
5. IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and could like to share tips on how to recycles, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added services them by sharing information on your website.
6. IT WILL ENABLE YOU TO KEEP CUSTOMER INFORMED
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your product and service on your website than in print material, making it an effective way of letting your customer know about the arrival of new products, upcoming event, special promotions, or new service you now offer. Unlike print Ads which quickly become outdated, your website can provide current information and news.
7. BUILD BRAND AWARENESS
A website is an extension of your business and your brand. It provides you the opportunity to present your solutions and product in details without having to make pitch. Your website sells for you and allows visitors to read leisurely about what you offer, before making an informed and happy decision to do business with you.
8. FAST TRACK COMMUNICATIONS
One great benefit of a website is to open up a two-way communication pathway. Website visitors can easily give feedback on your website and marketing through social media and through your contact form. The truth is that people are already discussing your brand and comparing you to competitors.
Keep communication open by building a website, engaging with your customer and followers and being a part of the conversation. We can even add in a newsletter or email opt-in to capture email address of people who want to learn more about you and business.
9. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customer 24/7 every day and 365 in a year, providing them with the convenience of reviewing your products and service when your store or office is closed.
10. LIVE CHAT
We are in a world of technology and everyone needs information at their finger-print and convenient time. Having a company website with live chat can also make it easy for customers to ask question about our product or service before making purchase order.
Information and communication are two of the most important strategic issues for the success of every enterprise.
While today nearly every organization uses a substantial number of computers and communication tools (like telephone or fax), they are often still isolated. While managers today are able to use applications like wordprocessors or spreadsheets, not very many of them use computer-based tools to communicate with other departments or information retrieval programs.
To overcome these obstacles in an effective usage of information technology, computer networks are necessary. They are a new kind (one might call it paradigm) of organization of computer systems produced by the need to merge computers and communications. At the same time they are the means to converge the two areas; the unnecessary distinction between tools to process and store information and tools to collect and transport information can disappear. Computer networks can manage to put down the barriers between information held on several (not only computer) systems. Only with the help of computer networks can a borderless communication and information environment be built.
Computer networks allow the user to access remote programs and remote databases either of the same organization or from other enterprises or public sources. Computer networks provide communication possibilities faster than other facilities. Because of these optimal information and communication possibilities, computer networks may increase the organizational learning rate, which many authors declare as the only fundamental advantage in competition.
Besides this major reason why any organization should not fail to have a computer network, there are other reasons as well:
Because of the importance of this technology, decisions of purchase, structure, and operation of computer networks cannot be left to technical staff. Management as well has a critical need for understanding
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